Delivering Success: How did Cat & the Fiddle Scale Their Business? It was a Piece of Cake.

Cat and the fiddle cakes

Rated as one of the best cake shops in Singapore, Cat & the Fiddle started their business as an online store. 

With more than 70% of their cake sales based online, deliveries are very important to them. Switching from an in-house driver to a reliable last-mile delivery provider helped the cake retailer to scale their business and save time on managing their orders manually. 

Today, Cat & the Fiddle has successfully scaled their business with 2 brick and mortar stores and a self-collection point in the east, west, and central. 

Whether a customer requests for a cake delivery to the west or the east, Pickupp sorts them out and assigns suitable delivery agents that will pick the cakes up from the nearest available location, just so that every order is met in optimal time and cost. 

Watch their story here:

What are some of the features Cat & the Fiddle benefitted from after switching to Pickupp?

1. API Integration

Orders made by customers on their website is automatically to Pickupp’s delivery platform, ready for immediate delivery. Cat & the Fiddle can save time from keying their orders manually.

2. Live GPS Tracking and SMS Notification

With our Live GPS Tracking and notification informing customers of where their deliveries are and when it would arrive, Cat & the Fiddle now spends lesser time answering such delivery-related queries.

3. Affordability

With freelance drivers, it was difficult to optimise their time and save cost, especially when emergency orders arose. With a larger pool of drivers and technological capability to sort out orders based on location, prices from Pickupp are kept affordable.

Interested in our services?

Learn more about our technology features here.

Or if you’re ready, sign up for a Free Trial here: